Chattanooga Robert Wills July 29, 2025
Pricing your home too high might feel like you’re protecting your investment. In reality, you’re risking time, money, and buyer interest.
Here’s why overpricing backfires:
1. Fewer Showings
Buyers search by price range. If your home is priced above the market, you’ll miss your target audience.
2. Longer Days on Market
The longer your home sits, the more buyers assume something’s wrong. Stale listings get ignored.
3. Attracts Low Offers
Once the price drops, buyers smell desperation. You lose leverage and negotiation power.
4. Appraisal Issues
Even if someone offers full price, the lender may not agree. A low appraisal kills the deal or forces more cuts.
5. Higher Carrying Costs
Every extra month on the market costs you. Mortgage, insurance, taxes, utilities—it adds up.
What to Do Instead:
Trust the comps
Price to attract, not repel
Create urgency, not hesitation
Smart pricing leads to stronger offers, better terms, and less stress.
Ask your agent for a detailed pricing strategy based on recent sales and local demand. You’ll sell faster, for more, and with fewer headaches.
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