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Why Overpricing Is the Most Expensive Mistake Sellers Make

Chattanooga Robert Wills July 29, 2025

Pricing your home too high might feel like you’re protecting your investment. In reality, you’re risking time, money, and buyer interest.

 

Here’s why overpricing backfires:

 

1. Fewer Showings

Buyers search by price range. If your home is priced above the market, you’ll miss your target audience.

 

2. Longer Days on Market

The longer your home sits, the more buyers assume something’s wrong. Stale listings get ignored.

 

3. Attracts Low Offers

Once the price drops, buyers smell desperation. You lose leverage and negotiation power.

 

4. Appraisal Issues

Even if someone offers full price, the lender may not agree. A low appraisal kills the deal or forces more cuts.

 

5. Higher Carrying Costs

Every extra month on the market costs you. Mortgage, insurance, taxes, utilities—it adds up.

 

What to Do Instead:

 

  • Trust the comps

  • Price to attract, not repel

  • Create urgency, not hesitation

 

 

Smart pricing leads to stronger offers, better terms, and less stress.

 

Ask your agent for a detailed pricing strategy based on recent sales and local demand. You’ll sell faster, for more, and with fewer headaches.

Work With Robert

Work with a dedicated real estate professional with deep roots in Chattanooga, who combines local expertise, a passion for client satisfaction, and cutting-edge technology to make your home-buying experience seamless and stress-free.